Why?
AdventureSports Radio has been created to bring a radio station to the world that we can't find on our local radio dial. When tuning acoss your local AM/FM radio we find countless SportsTalk formats all talking about the same thing, Football, Basketball, Baseball, Hockey, Golf..etc.,etc.,etc. That's the opposite of sports that you participate in.

Challenge is part of daily life. Everyone encounters it, and most do their best to overcome it. AdventureSporters encounter daily challenges, and in this regard they're like you and me. Overcoming routine challenges, however, provides no significant reward. AdventureSporters actively seek-out new and unique challenges-and then endeavor to overcome them. To some, trekking to a high meadow provides a new sense of accomplishment. To others, breaking off the front of the peleton-and staying there-provides the same spiritual prize. Engaging the pursuer, challenging the rapids, making that move cleaner than before… this is the AdventureSports spirit. Commitment overcomes challenge-commitment to self, partner, team and success.

Some insight as to who we are can be found in an artilce written by a frequent contributor to AdventureSports Radio, James Raia. A veteran daily newspaper reporter, Raia now writes syndicated running and cycling columns and is the editor and publisher of two electronic newsletters, Endurance Sports News and Tour de France Times. His interest in endurance sports and the athletes who participate in them fostered Raia's personal interest in long-distance running. He has completed more than 65 marathons and ultramarathons.

This article originally appeared in the Sacramento Bee, January 1st, 2003.

AdventureSports Radio in action: