Imagine a sports radio station featuring as much cycling
coverage as traditional stations invest in football, basketball,
AdventureSports Radio’s unique concept for webradio provides
advertisers a media solution that was previously only available
to a few companies. Sports Talk radio is one of the most listened
to formats in radio history. With the emergence of the Internet,
a webradio station that uses this format to bring the non-mainstream
sports and events to an audience that craves coverage and insight
to these elements is AdventureSports Radio.
Radio advertising has a long history of being influental to a
mobile and active society. Webcasting is the newest medium to
encompass markets that are otherwise to small or fragmented to
establish a foothold in traditional and regional radio. (webcasting
Listen to a recent interview AdventureSports Radio had with traditional
sports/talk radio station in Sacramento, CA. (KHTK
Why advertise online? Truth is Coming Out. Survey
after survey the online audience proves to be educated and affluent,
and the Internet is a vehicle into its cumulative mind.
Study the charts in the story linked below. It should convince
you that the advantages
of placing ads online will soon start being acknowledged. Related
- Audio advertising allows advertisers to benefit from creative
- With the added advantage of repetition, audio ads make lasting
impact on consumers.
- Advertisers can showcase themselves with focused advertising.
- Webradio is very cost effective.
- ASR’s average listening time is greater than 45 minutes,
allowing the advertisers message to be remembered.
- Show sponsorship includes on-air mentions going into and
out of stop sets, plus two 30-second ads tying sponsorship together.
- Ad spots are based on inserts into live and archived content.
Ad spots are spread throughout the programming day. (Ads are
logged and air-check can be provided upon request)
- Sponsors get mentions into and out of each spot set, up to
8 times per hour.
- Basic ad development zero cost to advertiser.
- Advertisers and sponsors are provided button and banner space
as available on ASR homepage.
- Shows are cross-promoted by The
National broadcast events have been also been promoted by cyclingnews.com,
- Listeners per month (peak)—18,960
for normal programming.
- Listeners per event broadcast—800 to 5515 per day.
(SFGP 800+,CX Nationals 1045, SBC 3218, SOC
- Average listening time--45 minutes
- Alexa ranking—119,361
- Page views per month—21k
- 80% of listeners are in the United States.
- 75% male
- 80% 24-60 years of age
- 80% household income greater than $75k per year
- 65% College educated
- 100% of listeners surveyed said they would buy an advanture
sport related product or sevice within the next 12 months.
AdventureSports Radio is the station for the following
- Cycling manufacturers
- Automobile manufactures
- Endurance event sponsors
- Retail suppliers
- Apparel manufactures
- Business to business
- Team sponsors
- Travel and tour services
- Regional travel destinations
- Hotel services
- Performance nutritional products
- Outdoor related marketers
- Coaching services
- Posters, calendars and books
- Internet service providers, computer, software and related
Types of advertising & sponsorship:
- Show sponsors, not to exceed 4 per hour, per month. (WOS,
- Ad spots. (30/60 sec)
- Event sponsors. (calendar, duration, promotional)
- Limited promotional (value not to exceed 50% in inventory
- Mention (if you bring me a pizza, and I like it, I’ll
tell everybody that you did)
- 1 hour show sponsorship $250 per month. (Limit 4)
- 30 second ad spot--$9
- 60 second ad spot--$17.50
- 90 second ad spots--$25
- Event broadcast costs vary according to duration, location
and services provided.
Please contact AdventureSports
Radio with any questions, tell us what your marketing goals
are, and let us make a plan that right for you.
In addition, AdventureSports Radio has partnered with a group
of websites to offer a diverse combination of ad oportunities.
Please visit their media kits and then give us a call. We can
taylor our products to fit your goals and budget.